STRATEGY FOR INNOVATION
Helping clients reimagine an inspiring future for their organizations through design. Utilizing customized and collaborative design methodology, together we uncover their passion, identify what and who they care about, explore, test and articulate their concepts with authenticity.
As a future thinker and connector, Basak provides expertise in discovering how the human story of her clients’ innovations connect to technology, environment and future business models. For over 20 years Basak has been providing leadership on design and strategy services in the intersection of business, technology and education. The teams she helped innovate new ideas and processes to transition to a circular economy have consistently received international awards, and recognition on sustainability and social impact achievement.
Ford Post System Designed by CCA ID Students Cameron Putnam, Jon Simmons & Judy Kong
One Collection with collaboration Martin Bratrud
Anne Turner
REIMAGINING FUTURES
Designing Studio Workshops to reimagine an inspiring future.
Basak Altan was invited to lead a reimagining the future of mobility studio with Ford Innovation Design Team in Palo Alto in collaboration with CCA ID Department. She lead the research, design and development phase of the studio where the ID students delivered impressive concepts to the Ford Team.
- Reimagining Mobility Studio| Collaboration with Ford & CCA
PRODUCT EXPERIENCES
Designing products as a part of a larger system with the user experience in mind.
This modular office seating collection was co-designed for Gensler, a large architecture firm that was able to personalize its use for their varying clients' needs.
- One Collection | Gensler, Collaboration with Martin Btrattrud
Emily LongBUSINESS INNOVATION
BUSINESS DESIGN
Designing strategy services for business innovation for our clients by creating teams that collaborate with different disciplines ranging from technology, business and design.
In our collaboration with IDEO, a global design consultancy we delivered complete design strategy, challenges that were grounded in design research which lead to opportunity spaces that influenced IDEO's current position in the changing energy industry today. This in-depth research based work resulted in IDEO implementing and revising the language of their web platform with respect to their Energy clients. It also served as a renewed base of understanding of their opportunities.
- Strategy for Energy Industry | IDEO
Roy WardBRAND IDENTITY SYSTEMS
BRAND SYSTEMS
Our branding strategy work incorporates our design research which in turn informs our design principles.
In our collaboration with Nandini, a high-end fashion start-up, we provided brand identity strategy by defining brand positioning, elements, and creating a solid creative brief that also was grounded in our client's DNA as well as our design research.
The result was a design strategy book for branding that provided rules and guidelines for product development including: defining the brand and its relationships to the fashion licenses it held, identifying branding for packaging, color, and styling.
- Branding Strategy | Nandini